Tesla’s latest move is a strategic one, aimed at making their electric vehicles more accessible to a wider range of consumers. The company has long been known for its premium pricing, which has made it difficult for many people to afford their cars. However, by lowering the starting price of the Model S to $90,000, Tesla is hoping to attract more buyers who may have previously been priced out of the market.
But that’s not all. Tesla has also made some updates to the Model S and Model X vehicles themselves, including improved battery technology, faster charging times, and enhanced performance capabilities. These upgrades are designed to make the cars even more appealing to potential buyers.
- Model S Long Range AWD: now $89,990, down from $94,990
- Model S Tri-Motor Plaid: now $109,990, down from $114,990
- Model X Long Range now AWD: $99,990, down from $109,990
- Model X Tri-Motor Plaid: now $109,990, down from $119,990
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In percentage it is 4% to 9% huge Decline. This shift in pricing strategy represents a significant change for Tesla. While they have always been known for their high-end vehicles, they are now making a concerted effort to appeal to a broader audience. This could be a smart move for the company as they look to expand their market share and solidify their position as a leader in the electric vehicle market.
In recent years, Tesla has faced supply chain difficulties and inflation, leading to gradual price increases across its entire lineup. However, the company has also enjoyed robust demand, which has allowed it to maintain these higher prices. In January, Tesla finally implemented price cuts across its entire vehicle lineup worldwide, and since then, the automaker has made some smaller price adjustments.
But the latest price cuts on the Model S and Model X are significant, ranging from $5,000 to $10,000, depending on the model. These cuts come after years of significant price increases on Model S and Model X following a design refresh two years ago. Tesla had difficulties ramping up production of the new version of the vehicle, creating long wait times that the automaker took advantage of price-wise. With the Model S now starting at a more accessible price point, Tesla is poised to attract a wider range of buyers and continue its dominance in the electric vehicle market. source
